此外，阿迪达斯推出的宠物运动装同样圈粉无数，精准踩中年轻养宠人群的审美与需求。宠物运动装备看似细分小众、体量有限，背后却是运动品牌对用户生活场景的争夺。对当下年轻人而言，遛狗、户外社交、城市轻运动早已成为日常运动生活的重要组成。
In a post on X earlier this month, Graham expanded on his thoughts from two decades ago: “In the AI age, taste will become even more important. When anyone can make anything, the big differentiator is what you choose to make,” he predicted.
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He said it was hoped the scheme could be expanded into island-wide services, with the pilot offering health and care services "a blueprint" to roll it out in other areas.